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New York Yankees Legacy Club
The Yankees’ rich history and winning tradition are passed down not only through generations of players, managers and coaches, but also through the team’s great supporters. No one understands this better than the Full Season Ticket Licensees. They, more than anyone, have contributed to and helped sustain the unparalleled legacy of the New York Yankees.
Launching in the 2013 season, membership in the New York Yankees Legacy Club will provide a host of programs and benefits to its members. This innovative program will provide benefits and experiences based upon the number of years they have been a Full Season Ticket Licensee. The longer they are a part of the Yankees family as a Full Season Ticket Licensee, the more exclusive benefits and experiences they will receive.
To commemorate the launch of this exclusive club, I worked closely with the New York Yankees to develop this new clubs identity, look and positioning. Inspired by the greatness that is the New York Yankees I created an antiquated motif for the New York Yankees Legacy Club brand that elicits a blend of luxury, fanaticism and nostalgia, ultimately reinforcing the prestige of what it means to be a Yankees Full Season Ticket Licensee.
A Lifetime of Greatness.
Deliverables
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Identity, Brand Strategy and Positioning, Brochure, Environmental Art
2012
Art Direction, Branding, Creative Direction
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New York Yankees 2012 Campaign
For over a century the New York Yankees have been the most successful and storied franchise in the history of sports. Baring an unrivaled history the New York Yankees 2012 campaign brings to life the Heroes from it's past, while a new generation of Legends take the field.
The visual communication I created for the "Heroes Remembered, Legends Born" campaign is one of iconic imagery, from Lou Gehrig's "Luckiest Man Speech" to "Derek Jeter's 3,000th base hit". With the use of a rich sepia tone and striking photo illustrative style I was able to transcend the larger than life moments from every era to speak as one unified voice.
This is most evident in the 2012 General Season Ticket Book, where 24 historic moments from the New York Yankees legacy form a montage of the franchises most epic moments. When collected they become a piece of memorabilia that pays homage to greatest sports franchise of all time, and becomes a must have for any sports fan.
Deliverables
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Identity, Brand Strategy, Look & Feel, Print & Digital Advertising, Website, Email Templates, Sales & Marketing Collateral, Environmental Art, General Bowl Season Tickets
2012
Art Direction, Creative Direction, Graphic Design
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New Era Pinstripe Bowl 2011 Campaign
2011 New Era Pinstripe Bowl
2012
Art Direction, Branding, Graphic Design
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Yankee Stadium Events Branding
Yankee Stadium Events needed a visual identiity that captured the classic sophistication that is the Yankees brand, but differentiated enough that it could live as its own entity. Yankee Stadium is a cultural icon whose legacy is as rich as its character and whose history is as striking as its façade. To call it a baseball stadium is acknowledging only a small part of its story. It is a living museum, resurrecting memories of the past while continuing to serve as the stage for present and future events.
Throughout its history, Yankee Stadium has served as the home of countless sports milestones and major events. Now this storied Stadium offers you a part in its future, opening its doors to corporate and social gatherings. From upscale parties to intimate get-togethers, share in the tradition of Yankees greatness by hosting a legendary event amid a backdrop of history at Yankee Stadium.
By using the iconic face, and architectural attributes of Yankee Stadium along with a classic serif font I created a bold, yet elegant identity that bares the strength of the Yankees brand. The visual imagery that embodies the Yankee Stadium Events new brand identity consists of large sweeping photographs with striking colors as seen in its sales brochure.
Yankee Stadium Events now has an identity to call its own.
Deliverables
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Identity, Stationary, Sales & Marketing Collateral (Print & Digital), Print and Digital Advertising
2012
Art Direction, Graphic Design, Print Design
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New York Yankees 2012 Premium Season Tickets
Celebrating the greatest players from the greatest sports franchise of all time. Inline with the 2012 campaign of "Heroes Remembered. Legends Born." we pay homage to the 16 retired numbers that don the walls of Monument Park.
2012
Art Direction, Creative Direction, Graphic Design
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Miami Marlins Inaugural Season Tickets
Develop general bowl and premium tickets for the Inaugural Season of the Miami Marlins.
2012
Creative Direction, Graphic Design, Print Design
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New York Yankees 2011 Season Tickets
New York Yankees 2011 Season Tickets
2012
Art Direction, Branding, Graphic Design
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New Era Pinstripe Bowl 2010 Campaign
2010 New Era Pinstripe Bowl
2012
Art Direction, Branding, Graphic Design
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New York Yankees 2012 Renewal Brochures
New York Yankees 2012 Season Ticket Renewal
2012
Art Direction, Branding, Graphic Design
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New York Yankees Premium Sales Brochure
Develop a high end sales brochure highlighting the premium spaces and experiences of Yankee Stadium.
2012
Branding, Graphic Design, Print Design
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New York Yankees Luxury Suites Sales Brochure
Test
2012
Art Direction, Branding, Graphic Design
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Queens College Advertising
Visually communicate that at Queens College you will "Meet Your Future" by taking advantage of a close proximity to the greatest city in the world, New York City.
2012
Advertising, Creative Direction, Graphic Design
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Queens College Advertising
Set up a system of advertising highlighting Queens College new identity mark and position statement.
2012
Advertising, Branding, Graphic Design
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Minnesota Wild Word Mark
Minnesota Wild Wild Mark
2012
Branding, Graphic Design, Typography
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Kentucky Derby Road to the Roses
Road to the Roses Identity Mark.
2012
Branding, Graphic Design, Icon Design
