New York Yankees - A Legacy to Celebrate Campaign

Celebrating the Greatest Sports Franchise

WORK DONE WITH SME BRANDING
Creative Director: Edward O'Hara
Art Director: Mark Migliorelli

The New York Yankees are one of the world’s most storied sports franchises. They simply do not just represent a baseball team from the Bronx but embody a tradition so rich in glory one can not ignore their tradition of excellence. To wear the pinstripes is to bare a badge of honor and in this campaign we celebrate a legacy of those that have not just played this game but have defined it. As you journey through this story you will find 16 milestones that represent a legacy so exceptional that their names will forever be etched in the record books.

Deliverables
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Campaign Development, Look & Feel, Campaign Positioning, Season Tickets, Social Media Graphics, Advertising (Print, Digital & Out of Home), Marketing Collateral, Web, Mobile & Desktop Wallpaper, Posters


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