Stephen Curry has changed the game for good, both on and off the court. The launch of his 11th signature shoe, debuting with the "Future Curry" edition, symbolizes his lasting influence on the next generation of hoopers. It reflects his commitment to empowering individuals to embrace their unique talents, with the belief that when you do your thing, you can do anything.
Our challenge was to create a cohesive visual language and narrative across 23 different colorways that maintained a unified aesthetic while allowing each shoe to tell its own distinct story. A notable highlight of this project was the collaboration with the Bruce Lee Foundation, which required special attention to detail.
Do All Things In The Curry 11
EVERGREEN CURRY BRAND
Director of Marketing - Nana Dadzie
Manager & Ops - Casey O'Neill
Art Director - Cam Dechert
Video - Stebs
Photographer - Marcus Smith
Producer - Lydia Richards
Los York (Design)
Warm & Fuzzy (Renders & Editing)