FIFA WORLD CUP 2026™ OFFICIAL HOSPITALITY
THE TREATMENT
Bringing fans Closer Than Ever to FIFA World Cup 26™ with a surprise and delight pop-up activation transforming local football matches into a premium matchday experience. 
Creative Direction • Experiential • Content
THE OPPORTUNITY
Bring the Closer Than Ever brand platform to life in the real world, giving fans a taste of the FIFA World Cup 2026™ hospitality before the tournament began. 
THE IDEA
A six-city activation that turned Closer Than Ever from a brand promise into a physical experience.
Instead of telling fans what FIFA World Cup 2026™ hospitality could feel like, we let them experience it.
THE EXPERIENCE
6 Cities. 2 Weekends.
Football culture, celebrities, entertainment and premium hospitality came together in a traveling experience designed to bring fans closer to the game, the energy and the FIFA World Cup™.
ATTENDENCE
1,400+ Guest
100+ Influencers
80+ Media Outlets
IMPRESSIONS
440 Million 
VIDEO VIEWS
78.4 Million
LEADS
100+ High Net
TEAM
Anne Charls, SVP Marketing
Maria Betances, VP Consumer Marketing
Steve Fcasni, SR Manager Consumer Marketing
Carlota Crespo, Manager Consumer Marketing
Mark Migliorelli, Creative Director
Carol Benito, Art Director
Tara McCormack, SR. Designer
Tanner Hogan, Designer
Matt Draper, Lead Copywriter
Rob Tilberis, Copywriter
Noemi de la Torre, Project Manager

AGENCY
SuperFly
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