FIFA WORLD CUP 2026™ OFFICIAL HOSPITALITY
Closer Than Ever
Building a global campaign platform that brought fans closer to the world’s biggest sporting event.
Brand Strategy • Creative Direction • Campaign Development • Design Direction • Content • Social • Production
CHALLENGE
Expand hospitality to a new audience. FIFA World Cup 2026™ created an opportunity to take hospitality beyond its traditional corporate audience and reach consumers at unprecedented scale.
OBJECTIVE
Create personalized connections between our customers and can’t-miss hospitality offerings.
THE EXPRESSION
Bringing Closer Than Ever to life.
The Captains brought together icons across sport, culture and entertainment, each sharing a personal perspective on what it means to get Closer Than Ever.
Bringing Closer Than Ever to life.
The Captains brought together icons across sport, culture and entertainment, each sharing a personal perspective on what it means to get Closer Than Ever.
HERO FILM
Closer Than Ever
Closer Than Ever
ROB LOWE
Closer to the Unforgettable
Closer to the Unforgettable
SERGIO AGUERO
Closer to the Action
Closer to the Action
CARMELO ANTHONY
Closer to the Style
CIARA
Closer to the Energy
MEGAN RAPINOE
Closer to the Unity
MIGUEL LAYUN
Closer to the Passion
THE CREATIVE ECOSYSTEM
Built to Flex with the Moment.
The platform established a flexible creative foundation that could adapt across audiences, campaigns, channels and moments.
Built to Flex with the Moment.
The platform established a flexible creative foundation that could adapt across audiences, campaigns, channels and moments.
REVENUE GENERATED
$2.4 Billion
$2.4 Billion
PACKAGES SOLD
643,000+
643,000+
TEAM
Anne Charls, SVP Marketing
Maria Betances, VP Consumer Marketing
Mark Migliorelli, Creative Director
Carol Benito, Art Director
Ron Villegas, Art Director
Tara McCormack, SR. Designer
Joey Henriquez, SR. Designer
Tanner Hogan, Designer
Hannah Munnelly, Designer
Ennis Johnson, Designer
Tanner Notch, SR. Video Editor
Justin Donaldson, Motion Designer
Matt Draper, Lead Copywriter
Rob Tilberis, Copywriter
Carlos Poveda, Copywriter
Jeff Harris, Creative Operations Manager
Molly Shea, Creative Producer
Noemi de la Torre, Project Manager
Olivia Aguiñiga, Project Manager
Kalya Roache, Project Coordinator
Victor Martinez, Creative Approvals Manager
AGENCY (Captain Films)
Starting Eleven
Anne Charls, SVP Marketing
Maria Betances, VP Consumer Marketing
Mark Migliorelli, Creative Director
Carol Benito, Art Director
Ron Villegas, Art Director
Tara McCormack, SR. Designer
Joey Henriquez, SR. Designer
Tanner Hogan, Designer
Hannah Munnelly, Designer
Ennis Johnson, Designer
Tanner Notch, SR. Video Editor
Justin Donaldson, Motion Designer
Matt Draper, Lead Copywriter
Rob Tilberis, Copywriter
Carlos Poveda, Copywriter
Jeff Harris, Creative Operations Manager
Molly Shea, Creative Producer
Noemi de la Torre, Project Manager
Olivia Aguiñiga, Project Manager
Kalya Roache, Project Coordinator
Victor Martinez, Creative Approvals Manager
AGENCY (Captain Films)
Starting Eleven