FIFA WORLD CUP 2026™ OFFICIAL HOSPITALITY
Welcoming The World
Bringing Closer Than Ever to life at FIFA World Cup 2026™.
Creative Direction • Content • Social • Production
THE OPPORTUNITY
After two years of building toward the tournament, the world arrived.
Capture FIFA World Cup 2026™ through the lens of hospitality, showing the people who built it, the fans that experienced it, the emotion and experiences that brought Closer Than Ever to life.
THE IDEA
A tournament wide content platform capturing hospitality beyond the product, the energy, access, culture and human moments surrounding the game.
The goal wasn't simply to document the FIFA World Cup™. It was to capture what it took to build it and what it felt like to experience it through hospitality.
BEHIND THE TOURNAMENT
A content series that went behind the scenes of FIFA World Cup 2026™ hospitality, spotlighting the people, craft and details that brought the experience to life.
From food and design to guest services and stadium transformations, the series revealed everything that happens beyond the pitch to welcome the world.
THE EXPERIENCE
22 Matches. 6 Weeks.
The biggest sporting event in history. From the preparation and kickoff, to the Finals, creative and production teams captured content across the tournament, telling stories of fans, families, food, culture, access and unforgettable moments.
22 Matches. 6 Weeks.
The biggest sporting event in history. From the preparation and kickoff, to the Finals, creative and production teams captured content across the tournament, telling stories of fans, families, food, culture, access and unforgettable moments.
The Road to the Finals
Matchday Memories
One Game. Three Generations.
The Golden Ticket - Miami Edition
Pre & Post Match Testimonial
The Hospitality Experience
IN TOURNAMENT REVENUE
$125+ MILLION
$125+ MILLION
IMPRESSIONS
440 Million
440 Million
VIDEO VIEWS
78.4 Million
78.4 Million
LEADS
100+ High Net
100+ High Net